Our Story

I founded People Flow with a mission to make positive, lasting transformations to culture, individuals, and teams, inspiring empathy and belonging in workplaces across the globe.

Bringing sharp commercial focus, I have over 25 years’ experience of the luxury and creative industries across fashion, beauty and hospitality and have held in-house Chief People Officer roles at Stella McCartney, Dr Barbara Sturm and Tom Ford Fashion. I am currently the fractional CPO at Casablanca Paris.

I have transformed the people experience, led strategic emergencies, evolved complex cultures, and solved tricky performance challenges, combining tech and data to find creative solutions.

I have worked alongside founders, CEOs, and senior executives during the most high stakes times through hyper growth and scale-up or scale-down scenarios bringing clarity, stability and energy.

At People Flow, we help to evolve leadership capabilities, fuel organisational development and deliver powerful internal communication.

-- Abigail x

The Team

Fenella

Fenella has been part of People Flow since the very beginning, helping shape everything from our business cards to our website. She’s the organiser behind the scenes at our events, the eye behind our photo shoots, and the person who keeps all the moving parts flowing together. Quietly creative and naturally driven to improving the brand, she makes sure People Flow looks and feels like…People Flow.

Amber

Amber brings People Flow’s world to life online - with style, substance, and a sharp eye for what resonates. A natural storyteller, she turns ideas into scroll-stopping content, capturing our energy across every platform. Whether she’s behind the camera at events or curating the perfect post, she makes it all look effortless (and fun).

Tom

Tom helps People Flow’s clients build cultures where people actually want to work - inclusive, inspiring, and built to last. Having lived and worked in the UK, Italy, and Canada, he brings a global perspective to everything he does. From luxury fashion to the public sector, his experience is wide-ranging but always rooted in clarity, empathy, and a belief that people strategy should never feel like a tick-box exercise.

Our Collaborators

Liz Afolabi

People Director & Coach

Liz is passionate about creating inclusive, high-performing cultures where people and teams can thrive. She has led People functions in fast-growing companies like Suvera and TotallyMoney, and now partners with leaders as both a People Director and Coach to align people strategies with long-term business goals.

Sope Agbelusi

Founder of Mindset Shift

Founder of MindsetShift, Sope is an executive coach, facilitator, and strategist with over 15 years experience developing leaders worldwide. His work spans FTSE 100 companies, global organisations, and ambitious executives across 30+ countries. Sope helps to confront blind spots, explore identity, and lead authentically. Through MindsetShift, Sope has influenced organisations with a combined $1B+ in revenue and supported leaders across industries including finance, tech, healthcare, and non-profits.

Diane Metcalfe

Executive Coach

Diane works with senior leaders, helping them strengthen the thinking and self-awareness that underpins exceptional leadership. Drawing on her own experience as a CEO and two decades of leading leaders across luxury and lifestyle sectors, she brings both commercial insight and genuine empathy to her work. With an MBA from ESSEC and an approach informed by neuroscience and psychology, Diane helps leaders navigate the inner game of leadership.